2010 MILLION MUSTACHE MARCH

(Otalora, Eduard Huard, Sivasantosh Chinnasamy Thiyagarajan, Ryan Schoop, Adam Salmen)

(Otalora, Eduard Huard, Sivasantosh Chinnasamy Thiyagarajan, Ryan Schoop, Adam Salmen)

60 of the world’s upcoming entrepreneurs from America, Europe, and Asia are working together with the Global Entrepreneurship Program (GEP)  to uncover opportunities in global markets. In February, two students made presentation on Guerrilla Marketing (a new type of viral marketing, using organic means to advertise a msage) in Hangzhou, China.  This presentation morphed into a month long initiative to raise money and awareness for AIDS.  “We just saw the link” said Adam Salmen and Jared Worley.  “We wanted to show how synergies in business and society, on an organic level, can really impact the world. we realized that this is what OHR is doing, so we decided to wear it on our faces for the next month.” And that was the start of Million Mustache March…” that and I really wanted to challenge my Indian buddy Siva, who has a really mean mustache!”  added Adam.  The Million Mustache March not only helped masters students demonstrate Guerrilla Marketing to global entrepreneurs, but perpetuated that theme to help OHR fund the radio station on Mfangano Island which will provide a means for local Kenyans to market and raise awareness of their own issues. Many thanks to the “Million Mustache March” participants, Babson College and the GEP for your help in our cause.